V0 started as a way to buck the trend of boring earth toned graphics. It’s the desire to have more fun with how we represent climbing with our clothing. Printing on tanks and tees is only the start. We are working towards designing garments from the ground up for the best user experience possible.

Founded by Dan Fine, a multi-disciplined artist with a strong focus on climbing, fitness, and health. Forever grade chasing, trying to keep up with the comp kids.